Packaging as an effective marketing tool. / (Record no. 1322)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02116nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120614t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749419881 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5770.S76 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stewart, Bill |
| 245 ## - TITLE STATEMENT | |
| Title | Packaging as an effective marketing tool. / |
| Statement of responsibility, etc. | Bill Stewart. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Kogan, |
| Date of publication, distribution, etc. | c1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 200 p.: |
| Other physical details | ill.; |
| Dimensions | 22cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Packaging as a marketing tool -- Introduction -- Integrated marketing -- Cost-effective packaging -- Profit -- Packaging overview -- Example -- Reference -- Increasing sales -- Competitve strategy -- New markets -- Product variants -- Promotions -- Added value -- Branding -- Packaging-size changes -- Reference -- Premium products -- Product/pack differentiation -- Packaging design information -- Design phase -- Added value and consumer convinience -- Negative pack values -- Added-value benefits -- Introduction of added value -- Examples -- Added value and consumer convinience -- Brand values -- What is branding? -- Brand movement -- Corporate identity -- Brand values -- Brand levels -- Role of packaging -- New-product development -- New-product development programme -- Pack presentation -- Packaging/product opportunities -- Case study 1 -- Case 2 -- Approach to new-product development -- Retailer acceptance: selling in -- Retailer viewpoint -- Retailer relationships -- Packaging and the retailer -- Reducing materials costs -- How to reduce materials costs -- Future use of product -- Alternative materials -- Packaging methods -- Folding cartons -- Rigid boxes -- Hanging-pack formats -- Flowraps -- Bottles and jars -- Flexible tubes -- Thermoform/fill/seal -- Composite containers -- Bags -- Conclusion -- Rationalization -- Dimensions, styles and materials -- Methods -- Components -- Print -- Warehousing and physical distribution -- Product/pack size -- Larger packs -- Multipacks -- Smaller packs -- Variety packs and kits -- Design innovation and research -- Design innovation -- Packaging-design research -- The Future -- Reference. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term following geographic name entry element | Packaging. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 14/06/2012 | HF5770.S76 | 3261/12 | 14/06/2012 | 1 | 14/06/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 14/06/2012 | HF5770.S761 | 3262/12 | 14/06/2012 | 2 | 14/06/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 14/06/2012 | HF5770.S762 | 3263/12 | 14/06/2012 | 3 | 14/06/2012 | Books |