Contemporary advertising. / (Record no. 1449)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01468nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120619t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 025609196x |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821.B71 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Irwin, Richard D. |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary advertising. / |
| Statement of responsibility, etc. | Richard D. Irwin |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | U.S.A. |
| Name of publisher, distributor, etc. | Irwin series, |
| Date of publication, distribution, etc. | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 718 + various pagings: |
| Other physical details | ill.; |
| Dimensions | 26cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Advertising perspectives: The Dimensions of advertising -- The Social ethical and regulatory aspects of advertising -- The Advertising business: agencies and clients -- Developing marketing and advertising strategies: The Importance of marketing and consumer behavior to advertising -- Market segmentation and the marketing mix: matching products to process -- Marketing and advertisng planning -- Creating advertising and commercials : Creative copywriting -- Creative art direction -- Creative production: print media -- Creative production: electronic media -- Advertising media : Media planning and selection -- Print media -- Electronic media -- Direct mail and outdoor media -- Sales promotion and supplementary media -- Special types of advertising: Local advertising -- Public relations, corporate advertising and noncommercial advertising -- International advertising -- Appendix A: Marketing plan outline -- Appendix B: Advertising plan outline -- Appendix C: Career planning in advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 19/06/2012 | HF5821.B71 | 3863/12 | 19/06/2012 | 1 | 19/06/2012 | Books |