Public relations writing: Form & styles. / (Record no. 1609)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01386nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120628t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534612962 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM1221.N42 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Newsom, Doug. |
| 245 ## - TITLE STATEMENT | |
| Title | Public relations writing: Form & styles. / |
| Statement of responsibility, etc. | Doug Newson and Jim Haynes |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia: |
| Name of publisher, distributor, etc. | Thomson, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii,441 p.: |
| Dimensions | 24cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: PR writing: Role and responsibility -- Public relations and the writer -- Ethical and legal responsibilities of the PR writer -- Persuasion -- Research for the public relations writer -- Writing pricinples -- Writing to clarify and simplify the complex: Style and content -- Grammar, spelling and punctuation -- Writing for select publics -- Emails, memo, letters, reports and proposals -- Backgrounds and position papers -- Writing for mass media publics -- News release for print media -- News for broadcasting -- Features for print and broadcasting -- Message design concepts -- Writing advertising copy -- Writing for web sites -- Writing for a media mix -- Media kits and media pitches -- Speeches and other presentations -- Newsletters -- Brochures -- Magazines and annual reports -- Crisis communcation and the planning process -- Appendix A: Readability formulas -- Appendix B: Copyfitting. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haynes, Jim |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 29/06/2012 | HM1221.N42 | 3996/12 | 29/06/2012 | 1 | 29/06/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 29/06/2012 | HM1221.N421 | 3997/12 | 29/06/2012 | 2 | 29/06/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 29/06/2012 | HM1221.N422 | 3998/12 | 29/06/2012 | 3 | 29/06/2012 | Books |