Principles and practice of marketing. / (Record no. 1962)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01418nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120808t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007710708x |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.J51 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jobber, David. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles and practice of marketing. / |
| Statement of responsibility, etc. | David Jobber |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | McGraw- Hill |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiv,942p.: |
| Other physical details | ill.; |
| Dimensions | 26cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Fundamentals of modern marketing thought: Marketing in the modern firm -- Marketing planning: an overview of marketing -- Understanding consumer behaviour -- Understanding organizational buying behaviour -- The Marketing environment -- Marketing research and information systems -- Market segmentation and positioning -- Marketing mix decisions: Managing products: brand and corporate identity management -- Managing products: Product life cycle, portfolio planning and product growth strategies -- Developing new products -- Personal selling and sales management -- Direct marketing -- Internet marketing -- Other promotional mix methods -- Distribution -- Competition and marketing: Analysing competitors and creating a competitive advantage -- Competitive marketing strategy -- Marketing implementation and application: Managing marketing implementation, organization and cotrol -- Marketing services -- International marketing . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 08/08/2012 | HF5415.J51 | 6067/12 | 08/08/2012 | 1 | 08/08/2012 | Books |