Smart marketing on a small budget: create the plan, write the copy and develop the designs that deliver sales. / (Record no. 2271)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01620nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120831t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0075604698 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HG5415.13.R67 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ross, S.J |
| 245 ## - TITLE STATEMENT | |
| Title | Smart marketing on a small budget: create the plan, write the copy and develop the designs that deliver sales. / |
| Statement of responsibility, etc. | S.J Ross |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw- Hill, |
| Date of publication, distribution, etc. | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 270 p.: |
| Other physical details | ill.; |
| Dimensions | 24cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: The Strategy: The Foundation:your base of success -- The Guidepost: know where you're going to get what you want -- The Communications: the means to the end -- The Evaluation: your continuous improvement plan -- The Communications: News kits and news releases: affordable publicity -- Sales and marketing letters: mailed persuasion -- Sales and marketing brochures: your paper sales force -- Print advertisement: reach out and sell -- Web sites: compete in the big league -- The Words: The Fast and easy writing formula: five easy steps -- Writing style and usage: speak and be heard -- Editing and proofing: search and correct -- The Design: Look and layout: a place for everything and everything in its place -- Fonts: Characters and character -- Visuals, color and paper: designing for dollars -- The Events: Trade shows: marketing by mouth -- Sales presentations and speeches: write the words that get the sale -- Media liaison: meet the press -- The Worksheets -- Appendix. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Cost control. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Small business |
| General subdivision | Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Cost-effectiveness |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 31/08/2012 | HG5415.13.R67 | 3641/12 | 31/08/2012 | 1 | 31/08/2012 | Books |