International marketing. / (Record no. 2379)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01466nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120926t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750604247 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416.P181 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Paliwoda, Stanley J. |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing. / |
| Statement of responsibility, etc. | Stanley J. Paliwoda |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Professional Pub. Ltd. |
| Date of publication, distribution, etc. | c1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii,706 p.: |
| Other physical details | ill.; |
| Dimensions | 24cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: International marketing in a global economy -- Export behaviour theories and internationalization processes for goods and services -- Assessing the market infrastructure -- Identifying international marketing opportunities -- Exporting and the small business -- Market entry strategy decisions1: direct vs indirect involvement -- Market entry strategy decisons 2: investment -- Monitoring the effectiveness of market entry strategies -- Product policy decisions -- Pricing, credit and terms of doing business -- Logistics and marketing channel decisions -- Promotion strategy decisions in an international context -- International marketing planning -- International marketing control systems -- Marketing to Japan -- Marketing to a less developed but mineral-rich country: Nigeria -- Marketing to the single european market -- Marketing to the industrialized countries of Eastern Europe -- Marketing in China -- Trade, aid and development -- Case studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term following geographic name entry element | International marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 26/09/2012 | HF1416.P181 | 6346/12 | 26/09/2012 | 26/09/2012 | Books |