International marketing strategy. / (Record no. 2380)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01472nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120926t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273686887 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416.B72 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bradley, Frank |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing strategy. / |
| Statement of responsibility, etc. | Frank Bradley |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow: |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 408 p.: |
| Other physical details | ill.; |
| Dimensions | 24cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Scope of international marketing strategy -- Understanding the international marketing environment: International marketing in the global economy -- Company resources and capabilities -- Analysis of international competitors -- Culture values and technology -- Political economy and created advantage -- Public policy risk and regulation: Product and brand strategies in international markets: The Consumer products firm -- The Industrial products firm -- The Services firm -- Building the global brand -- Selecting international markets -- Strategic challenge of international market entry: Market entry - exporting -- Market entry - strategic alliance -- Market entry - acquisition and direct investment -- Market entry - a strategic approach -- International marketing operations: Channels of international distribution -- Pricing in international markets -- Selling and negotiating in international markets -- International marketing operations and performance. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term following geographic name entry element | International marketing strategy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 26/09/2012 | HF1416.B72 | 6157/12 | 26/09/2012 | 1 | 26/09/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 19/06/2023 | HF1416.B72(5e) | 9381/082/23 | 19/06/2023 | 2 | 19/06/2023 | Books |