Basic marketing: principles and practice / (Record no. 2387)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01398nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120928t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0304332216 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.C11 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cannon, Tom |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing: principles and practice / |
| Statement of responsibility, etc. | Tom Cannon |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Cassell Publishers, |
| Date of publication, distribution, etc. | c1980. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 450p. |
| Other physical details | ill |
| Dimensions | 24cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Marketing today -- Managing the marketing effort -- The Marketing system -- Structures and dynamics in the food marketing chain -- Offering and organizations -- Marketing research -- Buyers, consumers and influences -- Marketing analysis -- The Marketing of clothes -- Marketing information systems and technologies -- Intermediary markets and marketing -- Industrial markets -- The Marketing of services -- Export marketing and overseas trade -- International marketing -- Marketing in the single european market -- Managing the marketing mix -- Product policy and innovation -- Test marketing -- Price -- Channel management -- Physical distribution management -- Advertising and sales promotion -- Sales and sales force management -- Marketing communications -- Strategic marketing -- Marketing planning -- Marketing: the social, ethical and environmental dimensions -- Appendix: managing a marketing project. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term following geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 28/09/2012 | HF5415.C11 | 6149/12 | 28/09/2012 | 28/09/2012 | Books |