Strategic marketing management. / (Record no. 2389)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01040nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120928t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0852974132 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.St8 |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | The Institute of Financial Services |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing management. / |
| Statement of responsibility, etc. | The Institute of Financial Services |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | United Kingdom: |
| Name of publisher, distributor, etc. | Institute of Financial Service, |
| Date of publication, distribution, etc. | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 510 p.: |
| Other physical details | ill.; |
| Dimensions | 29cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Introduction -- Study guide -- Strategic planning -- Marketing management -- Marketing planning -- Market segmentation, targeting and positioning -- Marketing research and information systems -- Consumer buying behaviour -- Organisational buyer behaviour -- Products and brands -- Pricing -- Marketing channels -- The Communication mix -- The Extended marketing mix -- Ethical issues in marketing -- Marketing revisited -- Internationalisation of marketing -- Appendix: Answers. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic Managment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 28/09/2012 | HF5415.13.St8 | 6130/12 | 28/09/2012 | 28/09/2012 | Books |