Entrepreneurial small business. / (Record no. 2513)

MARC details
000 -LEADER
fixed length control field 02261nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121113t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073257952
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD62.7.K11
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Katz, Jerome A.
245 ## - TITLE STATEMENT
Title Entrepreneurial small business. /
Statement of responsibility, etc. Jerome A. Katz and Richard P. Green
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. McGraw Hill,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxxix, 595 + various pagings:
Other physical details ill.;
Dimensions 28cm.
500 ## - GENERAL NOTE
General note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents: Entrepreneurs, ideas, and plans: the basis of small business: Small business: its opportunities and rewards -- Small business ethics: a key to long-term success -- Small business entrepreneurs: characteristics and competencies -- Small business ideas: creativity, opportunity, and feasibility -- Small business entry: paths to part-time entrepreneurship -- Small business entry: paths to full-time entrepreneurship -- Small business strategies: imitation with a twist -- Business plans: seeing audiences and your business clearly -- Marketing in the small business: Small business marketing: product and pricing strategies -- Small business promotion: capturing the eyes of your market -- Small business distribution and location -- Marketing plans: saying how you'll get sales -- Cash, accounting, and finance in the small business: Small business accounting: projecting and evaluating performance -- Cash: lifeblood of the business -- Small business finance: using equity, debt, and gifts -- Small business protection: risk management and insurance -- Assets: inventory and operations management -- Management and organization in the small business: Legal issues: recognizing your small business needs -- Human resource management: small business considerations -- Achieving success in the small business -- Appendix A: Consulting to small business and beyond -- Appendix B: SIFE -- Appendix C: A Marketing plan: ''Asian Eden,'' a boba/snack bar in Folsom, Califonia -- Appendix D: Short business plan: emergency bridal -- Appendix E: Full business plan: blue water boatworks.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term following geographic name entry element Small business
General subdivision Management
-- Textbooks.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New business enterprises
General subdivision Management
-- Textbooks.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Entrepreneurship
General subdivision Textbooks.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Green, Richard P.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference 13/11/2012   HD62.7.K11 1549/12 13/11/2012 1 13/11/2012 Books
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference 13/11/2012   HD62.7.K112 1550/12 13/11/2012 2 13/11/2012 Books

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