Marketing: 04/05: annual editions. / (Record no. 2553)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02510nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121120t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072861304 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.M34 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Richardson, John E. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: 04/05: annual editions. / |
| Statement of responsibility, etc. | John E. Richardson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | U.S.A: |
| Name of publisher, distributor, etc. | McGraw - Hill: |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 223 p.: |
| Other physical details | ill.; |
| Dimensions | 26cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index and glossary. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Marketing in the 2000s and beyond: Changing perspectives: The next 25 years -- High performance marketing -- Marketing high technology: Preparation, targeting, positioning, execution -- The Customer profitability conundrum: When to love 'Em or leave 'Em -- Entreprenuers' biggest problems-and how they solve them -- The Marketing concept: Marketing myopia (with retrospective commentary) -- Why customer satisfaction starts with HR -- Start with customer -- What drives customer equity? -- Services and social marketing: Services communications: From mindless tangibilization to meaningful messages -- Why service stinks -- Marketing ethics and social responsibility: Trust in the marketplace -- Research. markets and consumer behavior: Market research: A Different approach for developing new products or services -- Product by design -- Surviving innovation -- Markets and demographics: A Beginner's guide to dermographics -- Defining luxury: Oh, the good life -- Emailing aging boomers vs. ''seniors'' -- Race, ethnicity and the way we shop -- Asian-American consumers as a unique market segment: fact or fallacy -- Consumer behavior: Defining moments: Segmenting by cohorts -- What are your customers saying -- Tough love -- Developing and implementing marketing strategies: The Very model of a modern marketing plan: Product of the purple cow -- Have it your way -- The Hole story: How Krispy Kreme became the hottest brand in America -- Pricing: Kamikaz pricing -- Which price is right -- Most valuable players -- Distribution: The Old pillars of new retailing -- When worlds collide -- Top stores put to the test -- Promotion: Tips for distguishing your Ads from bad Ads -- Living up and down the dial -- Counting eyes on billboards -- Global marketing: Segmenting global markets: Look before you leap -- International marketing research: A Management briefing -- Small packets, big business -- Time for marketers to grow up -- Cracking China's market -- The Lure of global branding -- Appendix I: Industry/company guide. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 20/11/2012 | HF5415.M34 | 6766/12 | 20/11/2012 | 1 | 20/11/2012 | Books |