Media and public relations. / (Record no. 2588)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02443nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121126t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8179290999 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM263.R11 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rawson, Pauline. |
| 245 ## - TITLE STATEMENT | |
| Title | Media and public relations. / |
| Statement of responsibility, etc. | Pauline Rawson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Infinity Books, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 110 p.: |
| Dimensions | 20cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Introduction -- How to use guide -- What you will learn from this guide -- The Problems and benefits of building a positive media profile -- The Different between editorial and advertising -- Defining your publics -- Different types of media -- Reseraching the media list -- Obtaining a media pack -- Building a media list -- In summary -- Understanding what makes the news -- So What is news -- News stories -- Some typical news stories -- Checklist for news stories -- In summary -- Photo stories -- What makes a good photograp -- Using a professional photographer -- Choosing a professional photograher -- Doing it yourself -- Quality and colour -- Press photographers -- In summary -- Understanding the media -- Understanding editorial style -- Getting onto television and radio -- Rules for good media relations -- Press confidences -- Getting the media to cover your event -- In summary -- Writing the news release -- Constructuing the news release -- The News release-step by step -- News release layout guide -- Embargoes -- Angles -- In summary -- The Radio interview -- Down the line' interview -- Find your choice -- Timing -- The Radio studio -- The Remote studio -- Points to remember for good radio -- Interviewing -- In summary -- The Television interview -- 'As for live' -- Pre-recorded interviews -- The Television studio -- On location -- What to wear on television -- Watch those mannerisms -- In summary -- Writing and placing articles -- Getting a commission -- Other ways of being commissioned -- Getting paid -- Article writing -- In summary -- Handling a media crisis -- Reacting to a bad news story -- Step one - be prepared -- Step two - fact finding -- Step three - keep in touch with the media -- Step four - internal communications -- Step five - monitor all media coverage -- Step six - follow up -- In summary -- In-house versus PR consultancy -- Advantages of in-house PR -- Advantages of the PR consultancy -- Disadvanteges of the PR consultancy -- And finally -- Other easy step by step guides. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 26/11/2012 | HM263.R11 | 6455/12 | 26/11/2012 | 1 | 26/11/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 26/11/2012 | HM263.R111 | 6456/12 | 26/11/2012 | 2 | 26/11/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 26/11/2012 | HM263.R112 | 6457/12 | 26/11/2012 | 3 | 26/11/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 26/11/2012 | HM263.R113 | 6458/12 | 26/11/2012 | 4 | 26/11/2012 | Books |