Advertising: principles and practice. / (Record no. 2797)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01311nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140403b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 139780135009383 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823.W455 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising: principles and practice. / |
| Statement of responsibility, etc. | Sandra Moriarty. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 685 p.: |
| Other physical details | ill.; |
| Dimensions | 27cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: A Passion for the business: Introduction to advertising -- Advertising's role marketing -- Advertising's role in marketing -- Advertising and society -- Principle: Strategy is creative, too: How advertising works -- The Consumer audience -- Strategic research -- Strategic planning -- Principle: where are media heading? Media basics and print media -- Broadcast media -- Internet and nontraditional media -- Media planning and buying -- Principles: creativity and breakthrough advertising: The Creative side and message strategy -- Copy writing -- Design and Production -- Principles:How to win the battle of the buzz: Direct-response marketing -- Sale promotion,events,and sponsorships -- Public relations -- Special advertising campaigns -- Evaluation of effectiveness. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mitchell,Nanny |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wells,William |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 03/04/2014 | HF5823.W455 | 7190/215/13 | 03/04/2014 | 1 | 03/04/2014 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 03/04/2014 | HF5823.W4551 | 7191/216/13 | 03/04/2014 | 2 | 03/04/2014 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 03/04/2014 | HF5823.W4552 | 7192/217/13 | 03/04/2014 | 2 | 03/04/2014 | Books |