Principles of marketing. / (Record no. 2839)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01848nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140411b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780137006694 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.K636 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler,Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing. / |
| Statement of responsibility, etc. | Philip Kotler and Gary Armstrong |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 637p.: |
| Other physical details | ill. |
| Dimensions | 27cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix,references,glossary and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Defining marketing and the marketing process: Marketing:creating and capturing customer value -- Company and marketing strategy: -- Partnering to build customer relationships -- Understanding the marketplace and consumers: Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Designing a customer-driven marketing strategy and mix: Customer-driven marketing strategy:creating value for target customers -- Products,services,and brands: building customer value -- New- product development and product life cycle-strategies -- Pricing: understanding and capturing customer value -- Pricing strategies -- Marketing channels: delivering customer value -- Retailing and wholesaling -- Communicating customer value: integrate marketing communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing: building direct customer relationships -- Extending marketing: Creating competitive advantage -- The Global marketplace -- Sustainable marketing: social responsibility and ethics -- Appendix1: Marketing plan -- Appendix 2: Marketing by the numbers -- Appendix 3: Careers in marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gary, Armstrong |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | CC | 11/04/2014 | HF5415 .K636 | 845/038/13 | 11/04/2014 | 11/04/2014 | Books |