Marketing. / (Record no. 2900)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01445nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140529b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130117951 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.E92 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Evans, Joel R. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing. / |
| Statement of responsibility, etc. | Joel R. Evans |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Canada: |
| Name of publisher, distributor, etc. | Prentice hall, |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 621p.: |
| Other physical details | ill.; |
| Dimensions | 28cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Introduction to marketing: Marketing in the third millenium -- The environments that affect marketing -- Information for marketing decisions -- Consumer analysis: Understanding and responding to diversity in the marketplace Final consumer behaviour -- Organizational consumers -- Developing a target market strategy -- Product planning: Basic concepts in product planning -- Goods versus services planning -- Conceiving, developing and managing products -- Distribution planning: Considerations in distribution planning and physical distribution -- Retailing and wholesaling -- Promotion planning: Promotion planning and personal selling -- Advertising, public relations and sales promotion -- Information- based marketing: Direct and internet marketing -- Price planning:Price planning and strategy -- Marketing management: Strategic planning: A market perspective -- Intergrating and analyzing the market plan. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berman, Barry. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wellington, William J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 29/05/2014 | HF5415.E92 | 7572/600/13 | 29/05/2014 | 1 | 29/05/2014 | Books |