Driving customer equity: how customer life time value is rehaping corporate strategy. / (Record no. 2984)

MARC details
000 -LEADER
fixed length control field 01324nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140610b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0684864665
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.5.R87
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rust, Roland T.
245 ## - TITLE STATEMENT
Title Driving customer equity: how customer life time value is rehaping corporate strategy. /
Statement of responsibility, etc. Roland T. Rust, Valarie Zeithaml and Katherine N. Lemon
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Toronto:
Name of publisher, distributor, etc. The Free Press,
Date of publication, distribution, etc. 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 292p.:
Other physical details ills.;
Dimensions 24cm.
500 ## - GENERAL NOTE
General note Includes index and appendix.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents: Beyond brand equity: The case for customer equity -- The Profitable product death spiral -- The True lifetime value of the customer -- The Customer equity framework: A framework for customer equity -- Driving value equity -- Driving brand equity -- Driving retention equity -- Customer-Centered strategy: Measuring customer equity -- Evaluating financial impact -- Strategic analysis -- Managing customer equity: The customer pyramid -- Managing the customer pyramid -- Customer alchemy -- The Internet as the ultimate customer equity tool -- The Customer equity corporation -- Appendices: Obtaining the lifetime value -- Example of customer survey -- Calculating the importance of customer equity drivers.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Zeithaml, Valarie A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lemon, Katherine N.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference 10/06/2014   HF5415.5.R87 7075/92/13 10/06/2014 1 10/06/2014 Books

If you have any concerns or questions; kindly contact the library

© Powered by WIUC ICT DIRECTORATE