Basic marketing: a global - managerial approach. / (Record no. 5286)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01548nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150115b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 025612812x |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.M369 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing: a global - managerial approach. / |
| Statement of responsibility, etc. | E. Jerome McCarthy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Burr Ridge: |
| Name of publisher, distributor, etc. | Irwin Inc, |
| Date of publication, distribution, etc. | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx,866p.: |
| Dimensions | 24cm. |
| Other physical details | ill.; |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents:Marketing's role in the global economy -- Marketing's role within the firm or nonprofit organization -- Finding target market opportunities with market segmentation -- Evaluating opportunities in the changing marketing environment -- Getting information for marketing decisions -- Demographic dimensions of the Canadian consumer market -- Behavioral dimensions of the consumer market -- Business and organizational customers and their buying behavior -- Elements of product planning for goods and services -- Product management and new - product development -- Place and development of channel systems -- Logistics and Distribution customer service -- Retailers and their strategy planning -- Promotion - Introduction -- Personal selling -- Advertising -- Pricing objectives and policies -- Marketing arithmetic -- Price setting in the business world -- Planning and implementing quality marketing programs -- Social marketing -- Controlling marketing plans and programs -- Ethical marketing in a consumer oriented world: appraisal and challenges |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stanley J. Shapiro |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 15/01/2015 | HF5415.13.M369 | 7510/538/13 | 15/01/2015 | 1 | 15/01/2015 | Books |