Readings in mass communication : Media literacy and culture. / (Record no. 5587)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03407cam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2616615 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414114450.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980721s1999 cau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 98036731 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1559349611 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P94.65.U6.R39 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23/0973 |
| Edition number | 21 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Massey, Kimberly B. |
| 245 00 - TITLE STATEMENT | |
| Title | Readings in mass communication : Media literacy and culture. / |
| Statement of responsibility, etc. | Kimberly B. Massey. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Mayfield Pub, |
| Date of publication, distribution, etc. | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 295p.: |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Mass communication, culture, and mass media: The people's communication charter -- The stories we tell -- Media literacy and culture: Floklore in a box -- The big sellout: Is creative independence a luxury we can no longer afford? -- History? education? zap! pow! cut! -- Books: The crushing power of big publishing -- The oprah effect: how TV's premier talk show host puts books over the top -- The dumb-down -- Newspapers: A tour of uncertain future -- Shop talk at thirty: A look at Asians as portrayed in the news -- Los Angeles times publisher mark willes in praise of the "cereal killer" -- Holiness, royalty and fame -- Magazines: Girl wide web -- The color of money part I -- The power of money part II -- Film: Hollywood guilds put the moves on multimedia -- Disney's all smiles -- Radio and sound recording: Radio activity -- Reading between the lines: Let's stop crying wolf on censorship -- Television: Call it courage -- The rich tapestry of hispanic america is virturally invisible on commercial television -- TV could nourish minds and hearts -- Public relations: PR! a social history of spin -- Smoker's hacks -- Targeting minority publics -- Advertising: "Buy nothings" discover a cure for affluenza -- Move over boomers, the "xers" are here(or are they?) -- Tuning in to generation x -- Now worse than ever! cynicism in advertising! -- Saturday morning fever: The hardsell takeover of kids tv -- Theories of communication: Shifting words of strangers: Medium theory and changes in "them" versus "us" -- Post modernism defined at last! -- Mass communication research and effects: All quiet on the feminist front -- African american images on television and film -- If liberals go marching back in -- Media regulation, freedom and ethics: Telecom -- The big telecom rip-off glides through congress -- Di dies; we follow the money -- The internet and the world wide web: Changing the paradigm: Technocracy R.I.P.: The rise and of technology signals the fall of technocracy -- How the decency fight was won -- Cable tv: A crisis looms -- The changing global village: At 75, voice of Britain has a new accent -- Europe's technology gap is getting scary -- Antidotes 1-5. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media and culture |
| Geographic subdivision | United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Popular culture |
| Geographic subdivision | United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Media literacy. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/mh024/98036731.html">http://www.loc.gov/catdir/description/mh024/98036731.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/mh023/98036731.html">http://www.loc.gov/catdir/toc/mh023/98036731.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 30/06/2015 | P94.65.U6.R39 | 7978/405/15 | 30/06/2015 | 30/06/2015 | Books |