Electronic media management. / (Record no. 5602)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03308pam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3416886 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414114453.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 900709s1991 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 90043756 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0240800508 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HE8689.6.M33 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 384.54/068 |
| Edition number | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pringle, Peter K. |
| 245 10 - TITLE STATEMENT | |
| Title | Electronic media management. / |
| Statement of responsibility, etc. | Peter K. Pringle |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Focal Press, |
| Date of publication, distribution, etc. | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,403 p. : |
| Other physical details | ill.; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Broadcasting station management: Management defined -- Evolution of management thought -- Management levels -- Management functions -- Management roles -- Management skills -- Influences on management -- Summary -- Case study -- Notes -- Financial management: The accounting function -- Cost controls -- Monitoring financial progress -- Summary -- Case study -- Notes -- Personal management: The functions of personnel management -- Personnel management and trade unions -- Personnel management and the law -- Summary -- Case study -- Notes -- Broadcast programming: The audience -- Radio and television programs -- The program department -- The program manager -- Radio station programming -- Television station programming -- Programming the network affiliate -- Programming the independent station -- Programming and the station representative -- Programming and the community -- Summary -- Case study -- Notes -- Broadcast sales: The sales department -- The general sales manager -- Time sales -- Research and sales -- Summary -- Case studies -- Notes -- Broadcast promotion: The promotion director -- The promotion plan -- Audience promotion -- Sales promotion -- Summary -- Case studies -- Notes -- Broadcast regulations: Background -- The role of broadcast regulations -- Application and reporting requirements -- Ownership policies -- Programming policies -- Announcements -- Commercial policies -- Other policies -- Dealing with complaints -- Summary -- Case study -- Notes -- Managing the cable television system: Growth of cable television -- The franchising process -- Franchise renewal -- Organization -- Programming -- Economics -- Promotion -- Regulation -- Summary -- Case study -- Notes -- Public broadcast station management: The structure of public broadcasting -- Television -- Radio -- Summary -- Case study -- Notes -- Entry into the electronic media business: Employment -- Ownership -- Summary -- Case studies -- Notes -- Electronic media management and the future: Social forces -- Technological forces -- Economic forces -- Public policy forces -- Summary -- Case study -- Notes -- Appendix A: Television license agreement -- Appendix B: National cable television -- Association recommended cable industry -- Customer and service standards. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Television stations |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Radio stations |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Broadcasting |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Starr, Michael F., |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCavitt, William E., |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 03/07/2015 | HE8689.6.M33 | 7997/424/15 | 03/07/2015 | 03/07/2015 | Books |