Essentials of mass communication theory. / (Record no. 5633)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03421nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150714b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 080397356x |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90.B413 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Berger, Arthur Asa. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of mass communication theory. / |
| Statement of responsibility, etc. | Arthur Asa Berger. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 208p.: |
| Dimensions | 23cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Making sense of mass communication: Some scenarios -- Focal points in mass communication -- Defining our terms: Mass -- Individualism and the mass media -- Defining our terms: Communication -- Levels of communication -- Laswell's communication model -- Gerbner's model of communication -- Jakobson's model of communication process -- The osgood-schramm circular model -- The sapir-whorf hypothesis and its implications for media study -- The play theory of mass communication -- A note on controversies -- Are media effects weak or powerful? -- Scholarly disputes in the study of mass communication -- A note on terms and definitions -- Summary -- The artwork (or text): Rashomon: A synopsis -- The rashomon phenomenon -- Analyzing and interpreting texts -- A semiotic interpretation of rashomon -- A psychoanalytic interpretation of rashomon -- A marxist interpretation of rashomon -- A feminist interpretation of rashomon -- A sociological interpretation of rashomon -- An ethical interpretation of rashomon -- A myth/ritual/symbol interpretation -- An aesthetic interpretation of rashomon -- A theoretical matter: The functions of texts -- Defining texts -- Understanding genres -- Content analysis -- Summary -- Media: Transportation, responsive chord, and ritual theories of media -- McLuhans's theory: The medium is the message -- McLuhan's theory of hot and cool media -- Media effects -- Ownership of the mass media -- The problem of violence -- The neglected matter of media aesthetics -- Summary -- The audience: Masses versus publics -- Cultures and subcultures in the United States -- Erik Erikson, life cycles, and station preferences -- A hypothesis on taste in music -- A hypothesis on heavy television use and addiction -- Aaron Wildavsky's theory of political cultures -- Uses and gratifications -- Functional analysis -- The problem of aberrant decoding -- The media and attitudes -- Socioeconomic aspects of decoding -- Durkheim on collective representations -- Reception theory -- Audience segmentation by marketers -- Summary -- America/Society: Four systems of mass communication -- Those who pay the piper call the tune -- Some social functions of mass communication -- A note on dysfunctions and latent functions -- Some criticisms of mass media and mass communication -- Emancipatory and domination theories of the media -- Resistance: Emancipatory uses of mass communication -- Humor and resistance: A case study -- Administrative versus critical research in mass communication -- Postmodernism and mass communication -- Summary -- The artist: Kinds of artists -- The artist as an encoder -- Writers and audiences -- Not all texts in the elite arts are masterpieces -- The medium shapes the message -- On the social functions of art -- New technologies and new media -- The irony of the artist's image -- Writing for the mass media -- The problem of intention -- The psychology of creation: A freudian perspective -- Auteur theory -- Kurosawa as an auteur -- Summary. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 14/07/2015 | P90.B413 | 8024/451/15 | 14/07/2015 | 14/07/2015 | Books |