Graphic design as communication. / (Record no. 5634)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02115nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150715b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415278139 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | NC997.B28 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BARNARD, Malcolm. |
| 245 ## - TITLE STATEMENT | |
| Title | Graphic design as communication. / |
| Statement of responsibility, etc. | Malcolm Barnard. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 196p. : |
| Dimensions | 25cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Introduction: Introduction -- Who is this book for? -- What is this book about? -- Chapter outlines -- Graphic design and communication: Introduction -- What is graphic design? -- The function of graphic design: Information -- Persuasion -- Decoration -- Magic -- Metalinguistic and phatic functions -- What is communication? -- Communication theory -- Semiology: Signs and codes -- Conclusion -- Further reading -- Meaning: Words and images: Introduction -- Types of signs -- Meaning: Denotation and connotation -- Meaning: Layout -- Meaning: Anchorage and relay -- Foucault and graphic design -- Metaphor/metonymy/synecdoche -- Conclusion -- Further reading -- Social, cultural and economic functions: Introduction -- The relation to society and culture -- Society -- Social functions -- Culture -- Cultural functions: Childhood -- Gender -- The relation to economics: Consumption -- Anti-consumption -- Conclusion -- Further reading -- Audiences and markets: Introduction -- Target practice -- Ethnicity/race -- Age -- Gender -- Conclusion -- Further reading -- Modernism: Introduction -- What is modernism? -- Modernism and graphic design -- European modernism -- American modernism -- Conclusion -- Further reading -- Postmodernism and globalisation: Introduction -- What is postmodernism? -- Postmodernism and graphic design -- What is globalisation? -- Globalisation and graphic design -- Conclusion -- Further reading -- Graphic design and art: Introduction -- Art, graphic design and meaning -- The artist and the designer -- Cultural significance -- Expression and individuality -- Creativity and problem-solving -- Function -- Aura -- Conclusion -- Further reading -- Conclusion. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 15/07/2015 | NC997.B28 | 8026/453/15 | 15/07/2015 | 15/07/2015 | Books |