Introduction to communication studies. / (Record no. 5638)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02398nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150715b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978041559640 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90.F58 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | FISKE, John. |
| 245 ## - TITLE STATEMENT | |
| Title | Introduction to communication studies. / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | li, 195p.: |
| Other physical details | ills.; |
| Dimensions | 22cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Introduction: What is communication?: Communication theory: Origins -- Shannon and Weaver's model (1949) -- Redundancy and entropy -- Channel, medium, code -- Feedback -- Suggestions for further work -- Other models: Gerbner's model (1956) -- Lasswell's model (1948) -- Newcomb's model (1953) -- Westley and MacLean's model (1957) -- Jakobson's model (1960) -- Models and modelling -- Suggestions for further work -- Communication, meaning, and signs: Semiotics -- Signs and meaning -- Categories of signs -- Convention -- The organization of signs -- Suggestions for further work -- Codes: Codes: Basic concepts -- Analogue and digital codes -- Presentational codes -- Non-verbal communication -- Elaborated and restricted codes -- Broadcast and narrowcast codes -- Codes and commonality -- Convention and use -- Arbitrary codes (or logical codes) -- Aesthetic codes -- Suggestions for further work -- Signification: Denotation -- Connotation -- Myth -- Symbols -- Metaphor -- Metonymy -- Suggestions for further work -- Semiotic methods and applications: "A grief ago": poetic metaphor -- Pasta: visual metaphor -- Notting hill: realistic metonym -- Suggestions for further work -- Structuralist theory and applications -- Categorization and binary oppositions -- Anomalous categories -- Structured repetition -- Boundary rituals -- Nature and culture -- The structure of myth -- The structure of mass culture -- Application 1: ''The searchers" -- Application 2: the ''Weekly World News" -- Myth and social values -- Suggestions for further work -- Empirical methods: Empiricism -- Content analysis -- Content analysis and cultural values -- Semantic differential -- Uses and gratifications theory -- Audience ethnographies -- Suggestions for further work -- Ideology and meanings: Signification and culture -- Ideology -- Signs: ideology: meanings -- Understanding ideology -- Ideological analysis -- Resistances -- Suggestions for further work -- Conclusion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 15/07/2015 | P90.F58 | 7881/308/15 | 15/07/2015 | 15/07/2015 | Books |