Today's public relations: An introduction. / (Record no. 5644)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01124nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150716b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1412926351 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM1221.H43 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Heath, Robert L. |
| 245 ## - TITLE STATEMENT | |
| Title | Today's public relations: An introduction. / |
| Statement of responsibility, etc. | Robert L. Heath |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix,539p.: |
| Other physical details | ill.; |
| Dimensions | 28cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Strategic relationship building: An ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The Value of research -- Elements of planning -- Taking action: Strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations: Globalism and cyberspace. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Coombs, W. Timothy. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 16/07/2015 | HM1221.H43 | 7982/409/15 | 16/07/2015 | 16/07/2015 | Books |