Competing on value: Bridging the gap between brand and customer value. / (Record no. 5647)

MARC details
000 -LEADER
fixed length control field 02739nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150717b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273638262
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7.K66
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MAKLAN, Stan.
245 ## - TITLE STATEMENT
Title Competing on value: Bridging the gap between brand and customer value. /
Statement of responsibility, etc. Stan Maklan and Simon Knox.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London:
Name of publisher, distributor, etc. Financial Times Pitman Publishing,
Date of publication, distribution, etc. 1998.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 236p.:
Other physical details ills.;
Dimensions 24cm.
500 ## - GENERAL NOTE
General note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents: Brand marketing in transition: Introduction -- The Brand is the business -- Our icons have fallen -- Summary -- Further reading -- The Value gap: Introduction -- The value of brands -- The Value of information and risk -- The Augmented brand -- The Unique selling proposition -- 4Ps marketing -- Brand management -- Making money from brands -- The Link is severed -- Components of customer value -- Business integration -- Summary -- Further reading -- Bridging the value gap: Introduction -- UOVP - Unique Organisation Value Proposition -- Components of the UOVP -- The UOVP mix -- UOVP and core processes -- Summary -- Further reading -- Marketing planning: Introduction -- Limitations of the traditional marketing planning process -- Marketing planning that supports the UOVP -- Implementation issues -- Summary -- Further reading -- Supply partnership: Introduction -- Traditional supply partnership -- The Changing nature of automotive supply partnership -- Food retailing -- A trend toward higher levels of supply partnership -- Summary -- Further reading -- Asset management: Introduction -- What do we mean by assets? -- The Use of assets in brand building -- Toward a systematic approach to asset management -- Summary -- Further reading -- Resource transformation: Introduction -- The Traditional approach to resource transformation -- The new approach- manage processes not functions -- Differentiate resource transformation for branding purposes -- Using the UOVP to differentiate resource transformation -- Summary -- Further reading -- Customer development: Introduction -- The Profit impact of customer retention -- Principles of loyalty management -- Managing customer development -- Implementing customer development -- Summary -- Further reading -- Measuring the value gap: Introduction: Are you in the right race? -- The diagnostic -- Summary -- The rehabilitation of marketing: Introduction -- The Traditional marketing function can be part of the problem -- The Business need for rehabilitation -- Is the marketing department needed any more? -- The Rehabilitated marketing capability -- The Mandate and responsibilities of the UOVP architect -- The Rehabilitated marketer -- Summary.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name KNOX, Simon.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference 17/07/2015   HD69.B7.K66 7954/381/15 17/07/2015 17/07/2015 Books

If you have any concerns or questions; kindly contact the library

© Powered by WIUC ICT DIRECTORATE