Management of electronic media. / (Record no. 5651)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04622cam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15531803 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414114456.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081121s2010 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008942257 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780495569428 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0495569429 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P96.M34.A4 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Albarran, Alan B. |
| 245 10 - TITLE STATEMENT | |
| Title | Management of electronic media. / |
| Statement of responsibility, etc. | Alan B. Albarran. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, MA : |
| Name of publisher, distributor, etc. | Wadsworth Cengage Learning, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 332 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Managing in the electronic media: An overview of electronic media in society -- Radio -- Television -- Multichannel video: Cable and satellite -- Telecommunications industry -- Management in the electronic media -- Summary -- Case studies -- References for chapter 1 -- The media marketplace: Markets, mergers, alliances, and partnerships: Electronic media markets -- Market structure -- Forces affecting markets -- Alliances and partnerships -- Implications for management -- Summary -- Case studies -- References for chapter 2 -- Ethics of management: What is ethics? -- Ethical decision making in electronic media -- Norms used in moral decision making -- Ethical codes and mission statements -- Ethical issues in media management -- Implementing an ethics program -- Summary -- Case studies -- References of chapter 3 -- Theories of management: Management as a process -- Approaches to management -- Management and the electronic media -- Summary -- Case studies -- References for chapter 4 -- Financial management: What is financial management? -- Meeting financial goals -- Implementing financial growth -- Budgeting -- Monitoring financial performance -- Ratio analysis -- Break-even analysis -- Depreciation and amortization -- Reporting financial performance -- Summary -- Case studies -- References for chapter 5 -- Managing personnel: Personnel management -- Working with personnel -- Legal issues in personnel management -- Labor issues: Working with unions -- Structure, communication, and personnel -- Summary -- Case studies -- References for chapter 6 -- Audiences and audience research: Audience research and analysis -- Sources of audience research data -- Using audience data -- Market terminology -- A word regarding samples -- Rating accuracy -- Research application -- From mass media to personalized media -- Summary -- Case studies -- References for chapter 7 -- Programming: Strategy and distribution: The program director -- Radio programming -- Television programming -- Multichannel programming -- Management issues in programming -- Summary -- Case studies -- References for chapter 8 -- Marketing: The four Ps of marketing -- Personnel in electronic media marketing -- Marketing strategies -- Sales versus marketing -- The general sales manager -- Local advertising -- National advertising -- Promotion as a form of marketing -- Evaluating marketing efforts -- Summary -- Case studies -- References for chapter 9 -- News and news management: The Importance of news -- Organization of a news department -- Issues in news management -- Summary -- Case studies -- References for chapter 10 -- Regulatory influences and electronic media management: Regulatory influences: The Federal government -- Role of state and local law -- Role of the federal communications commission -- Other federal departments and agencies -- Informal regulatory forces -- Summary -- Case studies -- References for chapter 11 -- Electronic media management: The Role of public relations: The Importance of public relations -- Publics and electronic media institutions -- Maintaining an identity in the market -- Dealing with controversial public issues -- Summary -- Case studies -- References for chapter 12 -- Technology and electronic media management: Technology trends -- Media content -- Business models -- Management issues -- Summary -- Case studies -- References for chapter 13. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media |
| General subdivision | Management. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy1212/2008942257-d.html">http://www.loc.gov/catdir/enhancements/fy1212/2008942257-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy1212/2008942257-t.html">http://www.loc.gov/catdir/enhancements/fy1212/2008942257-t.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy1303/2008942257-b.html">http://www.loc.gov/catdir/enhancements/fy1303/2008942257-b.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 3 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 21/07/2015 | P96.M34.A4 | 7974/401/15 | 21/07/2015 | 21/07/2015 | Books |