Public relations: A practical guide to the basics. / (Record no. 5674)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03757cam a22003494a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13280472 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414114457.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030718s2003 enka bf 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003015170 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749440724 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | e-uk--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59.H443 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Henslowe, Philip, |
| Dates associated with a name | 1934- |
| 245 10 - TITLE STATEMENT | |
| Title | Public relations: A practical guide to the basics. / |
| Statement of responsibility, etc. | Philip Henslowe. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 152 p. : |
| Other physical details | ills. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Communication and the roles of public relations: Introduction -- Communication -- Corporate communication -- Corporate social responsibility -- Publicity -- Images -- Knowledge and understanding -- Interest -- Acceptance -- Sympathy -- External public relations sources: Introduction -- Consultancies -- Why use a consultancy? -- Types of consultancy -- Advantages of using a consultancy -- Disadvantages of using a consultancy -- Mixing and matching -- Ethics and the law: Ethics -- Codes of conduct -- The law -- Copyright law -- Working with suppliers: The brief -- The contract or agreement -- Timetabling -- Costings -- Progress chasing -- Working with publishers: The brief -- The contract -- The manuscript -- Promotion and distribution -- Working with printers: Background -- The brief and the contract -- Illustrations -- Paper specification -- Working with photographers: Choosing a photographer -- Photographic libraries -- Colour or black and white? -- Location and studio work -- Contact sheets, transparencies or digital? -- Special effects -- Assignment of copyright -- Reproduction studios -- Working with designers: Background -- Desktop publishing -- The brief -- The work -- Conclusion -- Making videos: Introduction -- The film makers -- Costs -- The concept -- The script -- Filming -- Post-production -- Exhibitions and other events: Exhibitions and trade fairs -- Support at the stand -- Setting up and running your own stand -- Organizing an exhibition -- Conclusion -- Promotions and functions: Venues -- The programme -- The characteristics and categories of events -- Visits: VIP visits -- Royal visits -- Sponsorship and educational activities: Patronage -- Sponsorship -- Why sponsor? -- Forms of sponsorship -- The national lottery -- Evaluation -- Business writing: General rules -- Reports and proposals -- Memoranda -- Minutes -- Feature articles -- Crisis management: What is crisis management? -- How to cope -- After it is over -- Working with the media: Impact -- Audience -- Television -- Radio -- Teletex and ceefax -- Television news release limited (TNR) -- External media support: Distribution -- Broadcast media -- Monitoring and evaluation -- Editorial support -- Integrated services digital network -- More information -- Planning and programming: Why have a programme? -- The programme -- How to plan the programme -- Assessment and evaluation: Assessment -- Evaluation -- Conclusion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| Form subdivision | Handbooks, manuals, etc. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| Geographic subdivision | Great Britain |
| Form subdivision | Handbooks, manuals, etc. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip046/2003015170.html">http://www.loc.gov/catdir/toc/ecip046/2003015170.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0715/2003015170-d.html">http://www.loc.gov/catdir/enhancements/fy0715/2003015170-d.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0912/2003015170-b.html">http://www.loc.gov/catdir/enhancements/fy0912/2003015170-b.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 24/07/2015 | HD59.H443 | 7851/278/15 | 24/07/2015 | 24/07/2015 | Books |