Public relations: Contemporary issues and techniques. / (Record no. 5679)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02186nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150727b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750657243 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HB59.B333 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baines, Paul. |
| 245 ## - TITLE STATEMENT | |
| Title | Public relations: Contemporary issues and techniques. / |
| Statement of responsibility, etc. | Paul Baines, John Egan and Frank Jefkins. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Routledge Taylor & Francis Group, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 431p. : |
| Other physical details | ills. ; |
| Dimensions | 25cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Defining public relation: Introduction -- The Psychology of public relations communication -- Marketing public relations -- The Public relations industry -- Interview sketch: Defining public relations, with Kevin Moloney, principal lecturer in PR, Bournemouth Media School -- Public relations planning and management: Managing planned public relations programmes -- Situation analysis -- Defining objectives -- Defining publics -- Media selection -- Budgeting -- Implementation and control -- Interview sketch: Planning a public relations campaign, with Marie Owens, director of communications, Middlesex university -- Managing media relations: The Role of the press officer -- Writing reports and proposals -- Writing press releases -- Writing feature articles -- Event management -- Broadcasting public relations and funded television programmes -- Photographs, captions and printing -- Interview sketch: Managing media relations, with Sir Bernard Ingham, Bernard Ingham Communications -- Communication media: The Press and broadcast sources -- Public relations in developing countries -- Video, dvd, cd-rom and the internet -- Seminars, conferences and exhibitions -- House journals and public relations literature -- Interview sketch: The changing nature of media, with Richard Quest, CNN -- Specialist public relations areas: Financial public relations -- Internal public relations -- Crisis management -- Sponsorship -- Corporate image, identity and advertising -- Public relations in political context -- Interview sketch: The Role of lobbying, with Dianne Thompson, chief executive, Camelot Group plc. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Egan, John. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jefkins, Frank. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 27/07/2015 | HB59.B333 | 7890/317/15 | 27/07/2015 | 1 | 27/07/2015 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 27/07/2015 | HB59.B3331 | 7935/362/15 | 27/07/2015 | 2 | 27/07/2015 | Books |