Public relations writing: The essentials of style and format. / (Record no. 5682)

MARC details
000 -LEADER
fixed length control field 02803nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150728b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073526232
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM1221.B538
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BIVINS, Thomas H.
245 ## - TITLE STATEMENT
Title Public relations writing: The essentials of style and format. /
Statement of responsibility, etc. Thomas H. Bivins
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. McGraw Hill,
Date of publication, distribution, etc. 2014.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 329.:
Other physical details ills.;
Dimensions 23cm.
500 ## - GENERAL NOTE
General note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents: Writing for public relations: What is public relations? -- What is public relations writing? -- Tools of the public relations writer -- The Process of public relations writing -- Key terms -- Ethical and legal issues in public relations writing: Ethical considerations of persuasion -- Public relations and the internet -- The Legal aspects of public relations writing -- Key terms -- Planning and research: Developing an issue statement -- Researching the topic -- Analyzing the target audience -- Audience definition worksheet -- Setting objectives -- Evaluation -- Timeline -- Budgeting -- Key terms -- Choosing the right message and medium: The process of persuasion -- Elaboration likelihood method -- Persuasive strategies -- Choosing the appropriate medium or media -- Negotiating media buys -- Buying the internet -- Learning to adapt -- Key terms -- Media relations and placement: What is news? -- Working with the media -- Media placement -- Media kits -- Digital media kits -- Creating an online newsroom -- The social media approach -- Key terms -- Writing for the web and social media: The changing landscape -- Blogs and blogging -- Key terms -- News releases and related materials: What is a news release? -- Writing a news release -- News release format -- Types of news releases -- Writing news releases for broadcast -- Pitch letters and media advisories -- The digital news release -- Backgrounders -- Fact sheets -- Key terms -- Controlled publications: Newsletters -- Creating a digital newsletter -- Magazines -- Trade journals -- Feature writing for newsletters and magazines -- Editorial considerations for display copy -- Editing your articles -- Evaluation -- Brochures -- Other information pieces -- Key terms -- Design, printing, and desktop publishing: Design: What it is and why it might be greek to u -- Designing public relations materials -- Principles of design -- Working with professional printers -- A word on desktop publishing -- Print scheduling and budgeting -- Key terms -- Television and radio: Reaching broadcast audiences -- Writing for television -- Writing for radio -- Key terms -- Speeches and presentations: Types of speeches -- Modes of delivery -- Preparation and writing -- Delivery -- The question-and-answer session -- Presentation materials -- Key terms.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference 28/07/2015   HM1221.B538 7923/350/15 28/07/2015 28/07/2015 Books

If you have any concerns or questions; kindly contact the library

© Powered by WIUC ICT DIRECTORATE