Marketing. / (Record no. 5930)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01637nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160516b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070860459 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.M293 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Berkowitz, Eric N. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing. / |
| Statement of responsibility, etc. | Eric N. Berkowitz |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Toronto: |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii,697p.: |
| Other physical details | ill.; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents:Initiating the marketing process: Marketing: a focus on customer relationships and value -- Linking marketing and corporate strategies --The changing marketing environment -- Ethics and social responsibility in marketing -- Understanding buyers and markets: Global marketing and world trade -- Consumer behavior-- Organizational markets and buyer behavior -- Targeting marketing opportunities: Interactive marketing and electronic commerce --Turning marketing information into action -- Market segmentation, targeting and positioning -- Satisfying marketing opportunities: Developing new products and services -- Managing products and brands -- Managing services -- Pricing:Relating objectives to revenues and costs -- Pricing:arriving at the final price -- Marketing channels and wholesaling -- Supply chain and logistics management --Retailing -- Integrated marketing communications and direct marketing -- Advertising, sales, promotion, and public relations -- Personal selling and sales management -- Managing the market process: The strategic marketing process. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Crane, Frederick G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Steven W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rudelius, William |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 16/05/2016 | HF5415.M293 | 8133/095/16 | 16/05/2016 | 1 | 16/05/2016 | Books |