Essentials of entrepreneurship and small business management. / (Record no. 6573)

MARC details
000 -LEADER
fixed length control field 01636nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180417b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131579439
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD62. 7. Z55
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zimmerer, Thomas .W
245 ## - TITLE STATEMENT
Title Essentials of entrepreneurship and small business management. /
Statement of responsibility, etc. Thomas W. Zimmerer
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey:
Name of publisher, distributor, etc. Pearson Education;
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 728p. : ill.;
Dimensions 28cm.
500 ## - GENERAL NOTE
General note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents: Section I: The challenge of entrepreneurship -- Chapter 1: The foundations of entrepreneurship -- Chapter 2: Inside the entrepreneurial mind: From ideas to reality -- Section II: Building the business plan: Beginning considerations -- Chapter 3: Designing a competitive business model and bulding a solid strategic plan -- Chapter 4: Conducting a Feasibility analysis and crafting a winning business plan -- Chapter 5: Forms of business ownership -- Chapter 6: Franchising and the entrepreneur -- Chapter 7: Buying an existing business -- Section III: Building the business plan: Marketing and financial considerations -- Chapter 8: Building a powerful marketing plan -- E-commerce and teh entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Section IV: Putting the business plan to work: Sources of funds -- Chapter 13: Sources of financing: Debt and equity -- Chapter 14: Choosing the right location and layout -- Chapter 15: Global aspects of entrepreneurship -- Chapter 16: Building a new venture team and planning for the next generation.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Norman M. Scarborough.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference 17/04/2018   HD62. 7. Z 55 8125/087/16 17/04/2018 1 17/04/2018 Books

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