Working the crowd: social media marketing for business. / (Record no. 6864)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02606nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190806b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781780171296 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265.B769(2e) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brown, Eileen. |
| 245 ## - TITLE STATEMENT | |
| Title | Working the crowd: social media marketing for business. / |
| Statement of responsibility, etc. | Eileen Brown. |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Swindon : |
| Name of publisher, distributor, etc. | British Informatics Society Limited, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 170 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Why do we want a social media strategy: Socially connected -- Online and face to face networking -- The new way of communicating: Is this the new fad for the 21st century -- Why do you need social connections -- The new way of marketing to your customers -- Your social media success plan: Spotting the social media snake oil salesman -- Measurements and metrics -- What is right for your organisation -- Social media is not the new way of communicating -- The growth of the web 2.0 world -- Socialising and interacting -- Your strong and weak ties -- The tools of the new web: The tools of web 2.0 -- The power of collective human knowledge -- Tools.tools,tools -- Virtual worlds and gaming -- Networks: A site for every purpose -- Classifieds -- The instant news channel -- Social networks and the younger generation -- The new way of marketing -- The online brand: Managing your brand -- Starting to create your personal brand -- The potential for reputation damage -- Brand impact and brand success: The impact of social media inside your business -- Using twitter to grow your business-dell style -- Corporate guidelines and policies -- Managing re brands and brand migration -- Connections and reputation: Making sense of social networking -- Community connections and recommendations -- Consolidating your approach -- Your existing brand -- Discovery: Creating and publishing your brand -- Using social media for recruitment -- Discovering the influences in your audience -- Starting your social media plan -- Scaling networks: Scaling networks -- Our behavior is influenced by our age -- Other ways of broadcasting your message -- Inside the firewall -- Customer service -- Relationships and engagement: Twitter for your business -- Relationships and engagement -- Cultivating your advocates -- Social marketing -- Dealing with the flood of information -- Amplifying your message: Communities and influencers -- Viral awareness -- Online gaming for social causes -- Recording and tracking -- Where is it all going: The new way of using the platform -- The mobile opportunity. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | 06/08/2019 | HF5415.1265.B769(2e) | 8468/062/19 | 06/08/2019 | 06/08/2019 | Books | |||||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | 19/11/2019 | HF5415.1265.B76(2e) | K/2200/2200/19 | 03/11/2022 | 03/11/2022 | Books | 1 | ||||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | 19/11/2019 | HF5415.1265.B761(2e) | K/2201/2201/19 | 03/11/2022 | 03/11/2022 | Books | 2 | ||||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | 19/11/2019 | HF5415.1265.B762(2e) | K/2202/2202/19 | 03/11/2022 | 03/11/2022 | Books | 3 |