Marketing. / (Record no. 7058)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01687nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200204b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070878693 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.M293(9e) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Crane, Frederick, G. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing. / |
| Statement of responsibility, etc. | Frederick G. Crane et al. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th Canadian Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Toronto : |
| Name of publisher, distributor, etc. | McGraw-Hill/ Ryerson, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 571 p. : |
| Other physical details | ill. (chiefly col.) |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Part 1: Initiating the marketing process: Marketing: customer value, satisfaction, relationships, and experiences -- Developing successful marketing strategies -- Scanning the marketing environment -- Ethics and social responsibility in marketing -- Part 2: Understanding buyers and markets: Consumer behaviour -- Organizational markets and buyer behaviour -- Reaching global markets -- Part 3: Targeting marketing opportunities: Marketing research: From information to action -- Market segmentation, targeting, and positioning -- Part 4: Satisfying marketing opportunities: Development new products and services -- Managing products and brands -- Managing services -- Pricing Products and services -- Managing marketing channels and supply chains -- Retailing -- Integrating marketing communications and direct marketing -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Part 5: Managing the marketing process: Pulling it all together: the strategic marketing process -- Using social media to connect with consumers. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Steven W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rudelius, Willam. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 04/02/2020 | HF5415.M293(9e) | 8589/042/20 | 04/02/2020 | 1 | 04/02/2020 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 04/02/2020 | HF5415.M2931(9e) | 8590/043/20 | 04/02/2020 | 2 | 04/02/2020 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 04/02/2020 | HF5415.M2932(9e) | 8591/044/20 | 04/02/2020 | 3 | 04/02/2020 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | CC | 04/02/2020 | HF5415.M2933(9e) | 921/039/20 | 18/05/2020 | 4 | 04/02/2020 | Books |