Marketing management for nonprofit organizations. / (Record no. 728)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01241nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120419t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199236152 0199236151 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.S275 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sargeant, Adrian. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management for nonprofit organizations. / |
| Statement of responsibility, etc. | Adrian, Sargeant. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford ; New York : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 498 p. : |
| Other physical details | ill., plans ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Introduction to marketing: Scope challenges and development of nonpropit sector -- Developing a societal and market orientation -- Marketing planning: Marketing planning: The Operating environment and marketing audit -- Marketing research -- Marketing objectives and strategy -- Branding -- Marketing progammes and services: The Operational mix -- Specific Applications: Social marketing : The Marketing of ideas -- Fundraising -- Arts marketing -- Education -- Healthcare marketing -- Social entrepreneurship -- Volunteer support and management -- Public sector marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Nonprofit organizations |
| General subdivision | Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Nonprofit-Organisation. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Nonprofit |
| General subdivision | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 19/04/2012 | HF5415.S275 | 1858/12 | 19/04/2012 | 1 | 19/04/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 19/04/2012 | HF5415.S2751 | 1859/12 | 19/04/2012 | 2 | 19/04/2012 | Books |