Marketing strategy and management. / (Record no. 7777)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01734cam a22002414a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7093033 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210928160113.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060213s2007 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230226951 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BAKER |
| -- | C#P |
| -- | UKM |
| -- | BTCTA |
| -- | YDXCP |
| -- | OrLoB-B |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.B35 |
| Item number | . |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Fuller form of name | Baker, Michael J. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy and management. / |
| Statement of responsibility, etc. | Michael J. Baker |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Palgrave, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 577 p.: |
| Other physical details | col. ill. ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Contents: PART 1: MARKETING STRATEGY Prologue Marketing and Competition Marketing and Corporate Strategy Principles of Strategic Marketing Planning Analytical Frameworks for Strategic Marketing Planning Research for Marketing PART 2: MARKETING APPRECIATION Macro-environmental Analysis Industry and Competitor Analysis Customer Analysis Internal (Self) Analysis Matching - Putting It All Together Product Differentiation and Market Segmentation Positioning and Branding PART 3: MANAGING THE MARKETING MIX The Marketing Mix Product Policy and Management Packaging Pricing Policy and Management Distribution and Sales Policy Promotion Policy and Management PART 4: IMPLEMENTING MARKETING Customer Care and Service Developing a Marketing Culture The (Short-term) Marketing Plan Implementation and Control Current Issues and Future Trends |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | 'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
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