Marketing research. / (Record no. 8037)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02145nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211118155635.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120517t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126508068 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2.A14 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Fuller form of name | Aaker, David |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research. / |
| Statement of responsibility, etc. | David A. Aaker, V. Kumar, George S. Day. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| Remainder of edition statement | 2010 African reprint |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 751 p. : |
| Other physical details | ill. ; |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: 1. The nature and scope of marketing: A decision-making perspective on marketing research -- Marketing research in practice -- The marketing research process -- Research design and implementation -- 2. Data collection: A. Secondary and exploratory research: Secondary sources of marketing data -- Standardized sources of marketing data -- Marketing research on the internet -- Information collection: qualitative and observational methods -- B. Descriptive research: Information from respondents: issues in data collection -- Information from respondents: survey methods -- Attitude measurement -- Designing the questionnaire -- C. Casual research: Experimentation --D. Sampling: Sampling fundamentals -- Sample size and statistical theory -- 3. Data analysis: Fundamentals of data analysis -- Hypothesis testing: basic concepts and tests of associations -- Hypothesis testing: means and proportions -- 4. Special topics in data analysis: Correlation, analysis and regression analysis -- Discriminant and canonical analysis -- Factor and cluster analysis -- Multidimensional scaling and conjoint analysis -- Presenting the results -- 5. Applications: Traditional applications of marketing research: product price, distribution and promotion -- Contemporary applications of marketing research: competitive advantage, brand equity, customer satisfaction, and total quality management, -- Emerging applications of marketing research: direct marketing, database marketing, E-Commerce, and relationship marketing -- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing research. |
| Topical term following geographic name entry element | Marketing. |
| General subdivision | Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Kumar, V. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Day, George S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HF5415.2.A14(8e) | K/1630/1630/19 | 18/11/2021 | 1 | 18/11/2021 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HF5415.2.A141(8e) | K/1631/1631/19 | 18/11/2021 | 2 | 18/11/2021 | Books |