Marketing: / (Record no. 8070)

MARC details
000 -LEADER
fixed length control field 01952nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220930142808.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190807b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077861032
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077861035
040 ## - CATALOGING SOURCE
Transcribing agency LC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.M29(12e)
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
9 (RLIN) 460
245 ## - TITLE STATEMENT
Title Marketing: /
Statement of responsibility, etc. Roger A. Kerin, Steven W. Hartley and William Rudelius.
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent xliv, 740 p. :
Other physical details ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Content: 1. Initiating the marketing process: Creating customer relationships and value through marketing -- Developing successful organizational and marketing strategies -- Scanning the marketing environment -- Ethical and social responsibility in marketing -- 2. Understanding buyers and markets: Understanding buyers and markets: Understanding consumer behavior -- Understanding organizations as customers -- Understanding and reaching global consumers and markets -- 3. Targeting marketing opportunities: Marketing research: From customer insights to actions -- Market segmentation, targeting, and positioning -- 4.Satisfying marketing opportunities: Developing new products and services -- Managing successful products, services, and brands -- Service marketing -- Building the price foundation -- Arriving at the final price -- Managing marketing channels and supply chains -- Retailing and wholesaling -- Integrated marketing communications and direct marketing -- Advertising, sales promotion, and public relations -- Using Social media to connect with consumers -- Personal selling and sales management -- 5. Managing the marketing process: Implementing interactive and multichannel marketing -- Pulling it all together: the strategic marketing process --
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven W.
9 (RLIN) 461
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William.
9 (RLIN) 462
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 07/11/2019   HF5415.M29(12e) K/1496/1496/19 22/11/2021 1 22/11/2021 Books
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 07/11/2019   HF5415.M291(12e) K/1497/1497/19 22/11/2021 2 22/11/2021 Books
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 07/11/2019   HF5415.M292(12e) K/1498/1498/19 22/11/2021 3 22/11/2021 Books
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 07/11/2019   HF5415.M293(12e) K/1499/1499/19 22/11/2021 4 22/11/2021 Books
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 07/11/2019   HF5415.M294(12e) K/1500/1500/19 22/11/2021 5 22/11/2021 Books
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 07/11/2019   HF5415.M295(12e) K/1501/1501/19 22/11/2021 6 22/11/2021 Books
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 07/11/2019   HF5415.M296(12e) K/1502/1502/19 22/11/2021 7 22/11/2021 Books
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 07/11/2019   HF5415.M297(12e) K/1503/1503/19 22/11/2021 8 22/11/2021 Books
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 07/11/2019   HF5415.M298(12e) K/1504/1504/19 22/11/2021 9 22/11/2021 Books
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 07/11/2019   HF5415.M299(12e) K/1505/1505/19 22/11/2021 10 22/11/2021 Books
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 07/11/2019   HF5415.M300(12e) K/1506/1506/19 22/11/2021 11 22/11/2021 Books
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 07/11/2019   HF5415.M301(12e) K/1507/1507/19 22/11/2021 12 22/11/2021 Books
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 06/11/2019   HF5415.M302(12e) K/1432/1432/19 23/11/2021 13 22/11/2021 Books
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 06/11/2019   HF5415.M303(12e) K/1433/1433/19 23/11/2021 14 22/11/2021 Books
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 06/11/2019   HF5415.M304(12e) K/1649/1649/19 23/11/2021 15 22/11/2021 Books

If you have any concerns or questions; kindly contact the library

© Powered by WIUC ICT DIRECTORATE