Strategic brand management: (Record no. 8075)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02177cam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14712820 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211122161529.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070126s2008 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007003552 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273779414 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273779419 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm80461138 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)80461138 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | LC |
| Modifying agency | YDX |
| -- | BAKER |
| -- | BTCTA |
| -- | YDXCP |
| -- | NLGGC |
| -- | OCLCG |
| -- | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7.K45(4e) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 |
| Edition number | 22 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 85.40 |
| Number source | bcl |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management: |
| Remainder of title | building, measuring, and managing brand equity. / |
| Statement of responsibility, etc. | Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 590 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: 1. Opening perspectives: brands and brand management -- 2. Developing a brand strategy: Customer- based equity and brand positioning -- Brand resonance and the brand value chain -- 3. Designing and implementing brand marketing programs: Choosing brand elements to build equity -- Designing marketing programs to build equity -- Integrating marketing communications to build brand equity -- Leveraging secondary brand associations to build brand equity -- 4.Measuring and interpreting brand performance: Developing a brand equity measurement and management system -- Measuring sources of brand equity: customer mind-set -- Measuring outcomes of brand equity: capturing market performance -- 5. Growing and sustaining brand equity: Design and implementing branding architecture strategies -- Introducing and naming new products and brand extensions -- Managing brands over time -- Managing brands over geographic boundaries and market segments -- 6. Closing perspectives: Closing observation -- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip079/2007003552.html">http://www.loc.gov/catdir/toc/ecip079/2007003552.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HD69.B7.K45(4e) | K/1492/1492/19 | 22/11/2021 | 1 | 22/11/2021 | Books | ||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HD69.B7.K451(4e) | K/1544/1544/19 | 22/11/2021 | 2 | 22/11/2021 | Books | ||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HD69.B7.K452(4e) | K/1545/1545/19 | 22/11/2021 | 3 | 22/11/2021 | Books | ||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HD69.B7.K453(4e) | K/1546/1546/19 | 23/11/2021 | 4 | 22/11/2021 | Books |