Essentials of marketing research: a hands-on orientation. / (Record no. 8082)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01521nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4509961 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211123154746.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980708s1999 txua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292060163 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1292060166 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | LC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2.M29 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Fuller form of name | Malhotra, Naresh K. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing research: a hands-on orientation. / |
| Statement of responsibility, etc. | Naresh K. Malhotra. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 432 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: 1. Introduction and early phase of marketing research: Introduction to marketing research -- Defining the marketing research problem and developing an approach -- 2. Research design formulation: Research design, secondary and syndicated data -- Qualitative research -- Survey and observation -- Experimental and casual research -- Measurement and scaling -- Questionnaire and form design -- Sampling design and procedures -- 3. Data collection, analysis, and reporting: Data collection and preparation -- Data analysis: frequency distribution, hypothesis testing, and cross tabulation -- Data analysis: Hypothesis testing and related to differences, correlation and regression -- Report preparation and presentation -- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 2 |
| e | opcn |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 06/11/2019 | HF5415.2.M29 | K/1401/1401/19 | 22/11/2021 | 1 | 22/11/2021 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 06/11/2019 | HF5415.2.M291 | K/1402/1402/19 | 22/11/2021 | 2 | 22/11/2021 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 06/11/2019 | HF5415.2.M292 | K/1403/1403/19 | 22/11/2021 | 3 | 22/11/2021 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 06/11/2019 | HF5415.2.M294 | K/1574/1574/19 | 22/11/2021 | 5 | 22/11/2021 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 06/11/2019 | HF5415.2.M295 | K/1575/1575/19 | 22/11/2021 | 6 | 22/11/2021 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 12/07/2022 | HF5415.2.M293 | K/2899/0033/22 | 30/11/2022 | 4 | 22/11/2021 | Books |