Contemporary marketing. / (Record no. 8163)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01608nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211130124852.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120510t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780176648824 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0176648828 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.K88 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Fuller form of name | Kurtz, David L. |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary marketing. / |
| Statement of responsibility, etc. | David L Kurtz, H. F. Mackenzie and Kim Snow. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd Canadian ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Ontario: |
| Name of publisher, distributor, etc. | Nelson education, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 543 p. + [various paging]: |
| Other physical details | ill.; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: 1.Designing customer-oriented marketing strategies: Marking: the art and science of satisfying customer -- Strategic planning in contemporary marking -- Creating an effective marketing plan -- 2. Understanding buyers and markets: Customer behavior -- Business-to-business (B2B) marketing -- Serving global markets -- 3. Target market selection: Marketing research, decision support systems, and sales forecasting -- Marketing segmentation, targeting, and positioning -- 4. Product decisions: Product and service strategies -- Developing and managing brand and product strategies -- 5. Distribution decisions: Marketing channels and supply chain management -- Retailers, wholesalers, and direct marketers -- 6.Promotional decisions: Integrated marketing communications -- Advertising and digital communications -- Personal selling and sales promotion -- 7. Pricing decisions: pricing concepts and strategies -- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Mackenzie, H. F.(Herb) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Snow, Kim |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HF5415.K88(3e) | K/1648/1648/19 | 02/12/2021 | 02/12/2021 | Books |