Marketing management strategies. / (Record no. 8176)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01403cam a22002534a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7093033 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211202164118.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060213s2007 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 20099433533 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780538467445 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0538467444 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | LC |
| Modifying agency | BAKER |
| -- | C#P |
| -- | UKM |
| -- | BTCTA |
| -- | YDXCP |
| -- | OrLoB-B |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.F38 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Fuller form of name | Ferrell O. C. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management strategies. / |
| Statement of responsibility, etc. | O. C. Ferrell, Michael D. Hartline. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason: |
| Name of publisher, distributor, etc. | South-Western, Cengage learning, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 746 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Contents: 1. Setting the stage for marketing strategy: Marketing in today's economy -- Strategic marketing planning -- Marketing ethics and social responsibility in strategic planning -- 2. Discovering market opportunities: Collecting and analyzing marketing information -- Developing competitive advantage and strategic focus -- 3. Developing marketing strategy: Customers, segmentation and target marketing -- Product strategy -- Pricing strategy -- Distribution and supply chain management -- Integrated marketing communications -- 4. Putting strategy into action: Marketing implementation and control -- Developing and maintaining long-term customer relationships -- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Marketing strategy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Hartline, Michael D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HF5415.13.F38(5e) | K/1624/1624/19 | 02/12/2021 | 1 | 02/12/2021 | Books | ||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HF5415.13.F381(5e) | K/1625/1625/19 | 02/12/2021 | 2 | 02/12/2021 | Books |