Marketing: concepts and strategies. / (Record no. 8180)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01847cam a22002774a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12388168 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211202151529.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010423s2002 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2001024810 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0395974844 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.P65 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/48 |
| Edition number | 21 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Fuller form of name | Pride, William M. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing: concepts and strategies. / |
| Statement of responsibility, etc. | William M. Pride, O. C. Ferrell |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2000 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Houghton Mifflin, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 624 p. + [various pagings] : |
| Other physical details | ill. ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: 1. Marketing and its environment: An overview of strategic marketing -- Strategic planning -- The marketing environment -- Social responsibility and ethics in marketing -- 2. Buyer behavior and target market selection: Marketing research and information systems -- Target markets: segmentation and evaluation -- Consumer buying behavior -- Organizational markets and buying behavior -- 3. Product decisions: Product concepts -- developing and managing products -- Branding and packaging -- service -- 4. Distribution decisions: Marketing channels and supply chain management -- Wholesaling and physical distribution -- Retailing -- 5. Promotion decisions: Integrated marketing communications -- Advertising and public relations -- Personal selling and sales promotion -- 6. Pricing decisions: Pricing concepts -- setting prices -- 7. Implementation and electronic marketing: Marketing implementation and control -- Marketing on the internet -- E - marketing -- |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Ferrell, O. C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HF5415.P65 | K/1610/1610/19 | 02/12/2021 | 02/12/2021 | Books |