New media marketing. / (Record no. 8219)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01100nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211209150033.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120530t xxu||||| |||| 00| 0 eng d |
| 024 ## - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 1453901091314 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265.P67 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Fuller form of name | Pirouz, Raymond |
| 245 ## - TITLE STATEMENT | |
| Title | New media marketing. / |
| Remainder of title | Raymond Pirouz |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | MBA 9449 2013/2015 - Elective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London, Ontario: |
| Name of publisher, distributor, etc. | Ivey Business School, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | [various pagings].: |
| Other physical details | ill.; |
| 490 ## - SERIES STATEMENT | |
| Materials specified | Business case studies |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Online marketing at big skinny -- Communispace -- Mediamath: positioning a real-time interface for online media planning & buying -- Social media -- How pinterest puts people in stores -- Hootsuite: monetizing the social media dashboard -- Better homes & gardens real estate: B2B and B2C social media marketing -- Mountain equipment co-op: digital strategy -- Sushilicious: standing out in a crowded field -- Online metrics: What are you measuring and why? -- |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| -- | Social media |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Subordinate unit | Ivey Business School |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 08/11/2019 | NEW/Pir | HF5415.1265.P67 | K/1688/1688/19 | 07/12/2021 | 07/12/2021 | Books | Part of the Ivey Collection. Shelved alphabetically by title |