Marketing products and services. / (Record no. 8221)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01884nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211209123515.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120530t xxu||||| |||| 00| 0 eng d |
| 024 ## - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 1453901091314 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.P68 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Fuller form of name | Pirouz, Dante M. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing products and services. / |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | MBA 9205 - Module 1 - 2014/2015 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London, Ontario: |
| Name of publisher, distributor, etc. | Ivey Business School, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | [various pagings].: |
| Other physical details | ill.; |
| 490 ## - SERIES STATEMENT | |
| Materials specified | Business case studies |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Metabical: pricing, packaging, and demand forecasting recommendations for a new weight loss drug -- Metabical: positioning and communications strategy for a new weight-loss drug -- How to choose the right forecasting technique -- VOSS artesian water from Norway -- Brands and branding -- Campbell's soup company -- The market research encyclopedia -- Starbucks: delivering customer service -- Market customization: segmentation, targeting and positioning -- Kraft foods: the coffee pod launch (A) -- Three questions you need to ask about your brand -- Indigo books and music Inc. -- Value innovation: the strategic logic of high growth -- The black & decker corporation (A): power tools division -- Steering customers to the right channels -- Tesla motors: burning up the road to domination or doom -- Pricing, profits and customer value -- Colgate-Palmolive company: the precision toothbrush -- Break free from the product life cycle -- Porsche Canada: selling winter driving -- HubSpot: inbound marketing and web 2.0 -- Customer value propositions in business markets -- A couple of squares -- Molson Canadian - the rant -- BMWFilms -- Citibank: launching the credit card in Asia pacific (A) -- General electric medical systems, 2002 -- Marketing management -- |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Subordinate unit | Ivey Business School |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 08/11/2019 | MAR/Pir | HF5415.13.P68 | K/16xx/16xx/19 | 07/12/2021 | 07/12/2021 | Books |