Global marketing, Part 2. / (Record no. 8222)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01681nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211208132649.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120530t xxu||||| |||| 00| 0 eng d |
| 024 ## - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 1453901091314 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416.P35 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Fuller form of name | Pearce, Michael |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing, Part 2. / |
| Statement of responsibility, etc. | Michael Pearce |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | MBA 9438 - 2013/2014 - Elective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London, Ontario: |
| Name of publisher, distributor, etc. | Ivey Business School, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | [various pagings].: |
| Other physical details | ill.; |
| 490 ## - SERIES STATEMENT | |
| Materials specified | Business case studies |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Introduction iSnack 2.0: the new vegemite -- Sony ALBO: the world’s first entertainment robot -- Note on marketing performance Assessment -- Measuring marketing’s worth -- Online metrics: what are you measuring and why? -- The London 2012 olympic games -- The battle for China’s good-enough market -- How global brands compete -- A grassroots approach to emerging market customers -- Luxury for the masses -- Serving the world’s poor profitably --- How GE is disrupting itself -- Chateau margaux : launching the third wine -- Kaskazi network Ltd (A) -- Distortions and deceptions in strategic decision -- Have you restructured global success? -- Building a company without borders – The forgotten strategy – Unilever’s Butter beater – (Product) red (A) -- The art of Woo: Selling your ideas to the entire organization -- Turning great strategy into great performance -- Finding the right place to change -- The pizza public company (A) -- When social issues become strategic -- Nestle and the infant food controversy (A) -- |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | International marketing |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Subordinate unit | Ivey Business School |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 08/11/2019 | GLO/Pea | HF1416.P35 | K/1694/1694/19 | 07/12/2021 | 07/12/2021 | Books | Part of Ivey Collection. Shelved alphabetically by title |