The media of mass communication. / (Record no. 8281)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01014nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220715124724.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190921b xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010001491 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780205693054 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90.V53 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | dc22 |
| Classification number | 302.23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wimmer, Roger D. |
| Fuller form of name | Vivian, John |
| 245 ## - TITLE STATEMENT | |
| Title | The media of mass communication. / |
| Statement of responsibility, etc. | John Vivian |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | Allyn & Bacon, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 480 p .: |
| Other physical details | ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: 1. The Mass media: Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- 2. Mass messages: News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- 3. Mas media issues: Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics -- |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Source of term | Mass media |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dominick, Joseph R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/11/2019 | P90.V53(10e) | K/2055/2055/19 | 13/12/2021 | 1 | 13/12/2021 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 12/07/2022 | P90.V531(10e) | K/2869/0003/22 | 15/07/2022 | 2 | 13/12/2021 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 12/07/2022 | P90.V532(10e) | K/2891/0025/22 | 25/07/2022 | 3 | 13/12/2021 | Books |