Public relations cases. / (Record no. 8292)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01321nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221025120438.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120618t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781111836825 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1111836825 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM1221.H46 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Fuller form of name | Hayes, Darrell C. |
| 9 (RLIN) | 654 |
| 245 ## - TITLE STATEMENT | |
| Title | Public relations cases. / |
| Statement of responsibility, etc. | Darrell C. Hayes, Jerry A. Hendrix, Pallavi Damani Kumar. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, MA: |
| Name of publisher, distributor, etc. | Wadsworth/Cengage Learning, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 425 p. : |
| Other physical details | ill.; |
| Dimensions | 23cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: 1. Solving public relations problems: Public relations in action -- A public relations process -- 2. Reading major audiences: Media relations -- Social media -- Internal communications -- Community relations -- Public affairs and government relations -- Investor and financial relations consumer relations international public relations -- Relations with special public -- 3. Emergency public relations: Crisis communication -- 4. Integrated marketing communications: Integrated marketing communications -- |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Public relations--United States--Case studies. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Publicity--Case studies. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Hendrix, Jerry A. |
| 9 (RLIN) | 655 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Kumar, Pallavi D. |
| 9 (RLIN) | 656 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 13/11/2019 | HM1221.H46 | K/1981/1981/19 | 14/12/2021 | 1 | 14/12/2021 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 13/11/2019 | HM1221.H461 | K/1982/1982/19 | 25/10/2022 | 2 | 14/12/2021 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 13/11/2019 | HM1221.H462 | K/1983/1983/19 | 25/10/2022 | 3 | 14/12/2021 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 13/11/2019 | HM1221.H463 | K/1984/1984/19 | 25/10/2022 | 4 | 14/12/2021 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 13/11/2019 | HM1221.H464 | K/2128/2128/19 | 25/10/2022 | 5 | 14/12/2021 | Books |
