Public relations cases. / (Record no. 8292)

MARC details
000 -LEADER
fixed length control field 01321nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221025120438.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120618t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781111836825 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1111836825 (pbk.)
040 ## - CATALOGING SOURCE
Transcribing agency LC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM1221.H46
100 ## - MAIN ENTRY--PERSONAL NAME
Fuller form of name Hayes, Darrell C.
9 (RLIN) 654
245 ## - TITLE STATEMENT
Title Public relations cases. /
Statement of responsibility, etc. Darrell C. Hayes, Jerry A. Hendrix, Pallavi Damani Kumar.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, MA:
Name of publisher, distributor, etc. Wadsworth/Cengage Learning,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 425 p. :
Other physical details ill.;
Dimensions 23cm
500 ## - GENERAL NOTE
General note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents: 1. Solving public relations problems: Public relations in action -- A public relations process -- 2. Reading major audiences: Media relations -- Social media -- Internal communications -- Community relations -- Public affairs and government relations -- Investor and financial relations consumer relations international public relations -- Relations with special public -- 3. Emergency public relations: Crisis communication -- 4. Integrated marketing communications: Integrated marketing communications --
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Public relations--United States--Case studies.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Publicity--Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Fuller form of name Hendrix, Jerry A.
9 (RLIN) 655
700 ## - ADDED ENTRY--PERSONAL NAME
Fuller form of name Kumar, Pallavi D.
9 (RLIN) 656
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Checkouts
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 13/11/2019 HM1221.H46 K/1981/1981/19 14/12/2021 1 14/12/2021 Books  
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 13/11/2019 HM1221.H461 K/1982/1982/19 25/10/2022 2 14/12/2021 Books  
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 13/11/2019 HM1221.H462 K/1983/1983/19 25/10/2022 3 14/12/2021 Books  
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 13/11/2019 HM1221.H463 K/1984/1984/19 25/10/2022 4 14/12/2021 Books  
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 13/11/2019 HM1221.H464 K/2128/2128/19 25/10/2022 5 14/12/2021 Books  

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