Social business by design : transformative social media strategies for the connected company. / (Record no. 8484)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01767nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220126105920.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111102t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118273210 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5414.H56 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/72 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Fuller form of name | Hinchcliffe, Dion |
| 245 ## - TITLE STATEMENT | |
| Title | Social business by design : transformative social media strategies for the connected company. / |
| Statement of responsibility, etc. | Dion Hinchcliffe and Peter Kim |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Francisco: |
| Name of publisher, distributor, etc. | Jossey-Bass, A Wiley Imprint, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Ix, 240 p. : |
| Other physical details | ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Adapting organizations to the twenty-first century: Social media: drivers of global business opportunity -- Social media: a way of life, a way of business -- Who's winning in social business and why -- The Global business transition to social media -- How business will make the transition -- The techniques of social business: Social media marketing -- Social product development -- Crowdsourcing: community-powered workforces -- Social customer relationship management and customer communities: social customer care -- Social business ecosystems: engaging with business partners -- Workforce engagement: creating a connected company using social business -- Social business supporting capabilities -- Social business design and strategy: Identifying priorities and planning -- Building blocks: the elements of social business -- Business cases, pilots, return on investment and value: tying the together -- Building a social business strategy: the outputs -- Getting started with social business -- Maturity: the social business unit -- |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Social media -- Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Strategic planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Kim, Peter |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 18/10/2019 | WIUC | HF5414.H56 | K/109/109/19 | 25/01/2022 | 1 | 25/01/2022 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 18/10/2019 | WIUC | HF5414.H561 | K/110/110/19 | 26/01/2022 | 2 | 25/01/2022 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 18/10/2019 | WIUC | HF5414.H562 | K/111/111/19 | 26/01/2022 | 3 | 25/01/2022 | Books |