Internet exercises to accompany marketing. / (Record no. 853)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01441nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120510t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070218978 9780070218970 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415. Et91 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Etzel, Michael J. |
| 245 ## - TITLE STATEMENT | |
| Title | Internet exercises to accompany marketing. / |
| Statement of responsibility, etc. | Michael J Etzel; Bruce J Walker; William J Stanton; Joshua Pincus |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 106 p.; |
| Other physical details | ill.: |
| Dimensions | 29cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Introduction -- The Field of marketing -- The Dynamic marketing environment -- Strategic marketing planning -- Marketing research and information -- Consumer markets and buying behavior -- Business markets and buying behavior -- Market segmentation and target-market strategies -- Product planning and development -- Product-mix strategies -- Brands, packaging and other product features -- Price determination -- Pricing strategies -- Channels of distribution -- Retailing -- Wholesaling and physical distribution -- The Promotional program -- Personal selling and sale management -- Advertising, sales promotion and public relations -- Services marketing by for- profit and nonprofit organisations -- International marketing -- Marketing implementation and evaluation -- Marketing: appraisal and prospects. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stanton William J |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pincus Joshua |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker Bruce J |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 10/05/2012 | HF5415 Et91 | 2147/12 | 10/05/2012 | 1 | 10/05/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 10/05/2012 | HF5415 Et911 | 2148/12 | 10/05/2012 | 2 | 10/05/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 10/05/2012 | HF5415 Et912 | 2149/12 | 10/05/2012 | 3 | 10/05/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 31/10/2012 | HF5415 Et9 | 4818/12 | 31/10/2012 | 4 | 31/10/2012 | Books |