Marketing esentials. / (Record no. 875)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01515nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414113937.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120514t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0078303974 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.F22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Farese, Lois Schneider. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing esentials. / |
| Statement of responsibility, etc. | Lous Schneider Farese, Grady Kimbrell and Carl A. Woloszyk. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 772 p: |
| Other physical details | ill |
| Dimensions | 27.5 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Marketing is all around us -- Basic marketing concepts -- The Free enterprise system -- Global economies -- Business and social responsibility -- International trade -- Basic math skills -- Communication skills -- Computer applications and skills -- Interpersonal skills -- Management skills -- Preparing for the sale -- Initiating the sale -- Presenting the product -- Closing the sale -- Using math in sales -- Promotional concepts and strategies -- Visual merchandising and display -- Advertising -- Preparing print advertisements -- Channels of distribution -- Physical distribution -- Purchasing -- Stock handling and inventory control -- Price planning -- Pricing strategies -- Pricing math -- Marketing research -- Conducting marketing research -- Product planning -- Branding , packaging and labeling -- Extended product features -- Entrpreneurial concepts -- Risk management -- Developing a business plan -- Financing the business -- Identifying career opportunities -- Finding and applying for a job. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 14/05/2012 | HF5415.F22 | 2120/12 | 14/05/2012 | 1 | 14/05/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 14/05/2012 | HF5415.F221 | 2121/12 | 14/05/2012 | 2 | 14/05/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 14/05/2012 | HF5415.F222 | 2122/12 | 14/05/2012 | 3 | 14/05/2012 | Books |