The laws of choice: predicting customer behaviour. / (Record no. 877)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01984nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414113938.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120514t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0684835452 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.3M33 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marder, Eric |
| 245 ## - TITLE STATEMENT | |
| Title | The laws of choice: predicting customer behaviour. / |
| Statement of responsibility, etc. | Eric Marder, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Toronto: |
| Name of publisher, distributor, etc. | Free Press, |
| Date of publication, distribution, etc. | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 448 p.: |
| Other physical details | ill.; |
| Dimensions | 18 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Marketing and choice -- Defining choice research -- First principles of choice research -- The First law: the law of congrunence -- Measuring choice -- Price testing -- Concept testing -- Product testing -- Paired comparissons -- Deserved share -- What step measures -- Beyond product category boundaries -- The Anatomy of questions -- The Second law: the law of primacy -- Struggling to see the obvious -- The Partitioning of choice -- Constructing the map -- Twists and turns in measuring the desirability of attributes -- Dynamic assessments -- The Synthesis of step and summ -- Brand positioning -- Measuring advertising -- Measuring print ADs -- Measuring television commercials -- Measuring television campaigns -- The Third law: the law of persistence -- Budget allocation across brands -- Appendix A: Computation of VEST penetration -- Appendix B: The Variance and sensitivity of step and first-choice share -- Appendix C: The Tie-share vector and the frequency vector -- Appendix D: Implications of the STEP-SUMM slope -- Appendix E: The Sensitivity of the integrated and absolute methods -- Appendix F: Variants of SUMM -- Appendix G: Competitive frame reduction -- Appendix H: Share and countershare partition -- Appendix I: The Television of the universal Ad. -- Appendix J: The contaminated criss-cross tests -- Appendix K: The Collection and analysis of Ad-weight data. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers |
| General subdivision | Attitudes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Motivation research (Marketing) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 14/05/2012 | HF5415.3M33 | 2102/12 | 14/05/2012 | 1 | 14/05/2012 | Books |